Strategic Marketing Plan for Phuket Marina Services
Online Booking Systems
We aim to simplify the reservation for customers, and this can be achieved by getting traffic on our own website and also affiliating with the top online booking companies including Airbnb, TripAdvisor, and Viator, to allow customers to book jet ski rentals, boat charters, and accommodations.
Search Engine Optimization
In order to make our marina services easily discoverable, we will implement robust SEO strategies. Thus, focusing on the relevant keywords helps to gain a higher rank on search engine results pages. This visibility will generate organic traffic to our website, thus leading to a lot of inquiries and bookings.
Social media engagement
We will leverage the power of social media by collaborating with local and international social influencers. Social media platforms such as Instagram, Facebook, and TikTok will be utilized to share delightful content to the target audience through the posting of beautiful scenic views of the marina, testimonials from customers, and exclusive promotions.
Targeted Event Marketing
In an effort to expand the product portfolio, we will propose it as a great location for organizing all kinds of events. By targeting our services and associating with social media platforms and content creators that focus on the corporate, team-building, wedding, and party events, we will market our services to our niche audience.
Strategic Partnerships
We will also market directly to the client, creating a business relationship between us and most local and international travel agencies so as to include the necessary package deals. These collaborations will afford us the opportunity to cover a voluminous population with a balanced travel experience inclusive of our marina services.
Promotions and Special Offers
In order to increase the number of returning customers and attract new ones, it is essential to organize bonus and sales promotions. A compelling strategy will therefore consist of using sales promotions during specific seasons, offering special privileges to customers who have been loyal to the business, and offering bonuses to any client who introduces the business to their friends or relatives.
Services Offered
Jet Ski Rental
The per-hour rates for tours and safety training sessions.
Boat Charter
Charter fees depending on the type and duration of the boat.
Food & Drinks (Catering)
Direct sales, getting paid from organizing events catering services, and meal plans.
Airbnb
Implemented variable pricing for seasons, improving extended-stay and marina services’ pricing strategies.
Event Hosting
These include charges for renting the venue, salaries of cooks or caterers, and charges for planning the event in terms of time and resources.